Radio and outreach
Talking points for radio programmes and market sensitisation, in English and Krio.
PPD Awareness Hub
Materials for breaking the silence around postpartum depression, free to download, print and share.
Why this hub exists
Silence is the thing we are actually fighting
Most mothers in Sierra Leone who experience postpartum depression never hear the words for it. They hear that it is baby blues, that they should pray, that a strong woman would cope.
None of that is malice. It is what people were taught. Which means it can be untaught, one market outreach, one radio slot and one conversation between neighbours at a time.
Everything on this page is free to use. You do not need our permission to share it.
For clinics
Waiting-room posters and screening prompts for antenatal and postnatal visits.
Myths and facts
What people say, and what is true
It is just baby blues, it will pass.
Fact: Baby blues lasts a few days. Postpartum depression lasts weeks or months and does not lift on its own.
A strong woman would not feel this way.
Fact: This is an illness, not a character weakness. Strength has nothing to do with it.
Praying is enough.
Fact: Faith comforts many mothers, and it can sit alongside care. It is not a reason to go without support.
It means she does not love her baby.
Fact: Many mothers with postpartum depression love their babies deeply and are frightened by how they feel.
Only mothers get it.
Fact: Fathers and partners can experience depression after a birth too, and they also deserve support.
People will find out and take the baby.
Fact: Asking for help is not a reason for anyone to remove a child. Support exists to keep families together.
Downloads
Brochures, posters and IEC materials
Free to download, print and share. File sizes are shown so you know what you are using.
Pre-launch: files not yet supplied
Each download needs the actual PDF, its file size in the link text, and a language label. Mothers on metered data need to know what a file costs before they tap it. Delete this notice once the files are in place.
Understanding postpartum depression
An introduction for mothers and families.
Sabi bɔt PPD
The same introduction in Krio.
Signs to watch for
For clinic walls and community centres.
Take this into your community
Print it, share it on WhatsApp, read it out on the radio. Stigma breaks when ordinary people repeat the facts.